The codebook for the bigger research had been based significantly regarding the factors produced by Kunkel

Not totally all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, along with all types of commercials as well as other promotions ( e.g., teasers for system shows). Although music videos had been taped, they certainly were coded and analyzed individually because of their unique faculties and so are maybe not reported right right here. The analyses delivered in this paper, nonetheless, do are the video that is nonmusic from cable music entertainment channels including talk programs, variety/comedy shows, and truth programs. In addition, reveals that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The last test for the 2001 2002 period contained 1,276 unique system episodes, whereas the last test when it comes to 2002 2003 period included 1,439 unique system episodes. The test for the 2nd content analysis had been significantly bigger than the initial 12 months’s test even as we produced concerted effort in 12 months 2 to ensure we had three episodes of every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping ended up being needed whenever, as an example, brand brand brand new programs joined the autumn lineup following the beginning of the year to replace for cancelled programs or if the day and time slot for a set had been changed.


The codebook when it comes to bigger research had been based significantly from the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on exact exact exact same intercourse intimate behavior and sexual talk linked to nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene because the main product of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ quite a bit in length and, hence, don’t offer a consistent device of measure for making evaluations across programs, we utilized a coding that is standard centered on time. Coding news development in designated time periods has been utilized frequently by other scientists conducting content analyses across different system genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, sex ended up being understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any explore sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications linked to love and relationships, which were maybe perhaps not coded. As an example, a statement such as “I favor my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” will be coded.

exact Same intercourse sexual behavior

Every 2 minute period that were coded as containing a minumum of one form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse implied, sexual activity depicted, along with other intimate behavior 2 has also been examined for the presence of exact same intercourse sexual behavior. With this product, programmers utilized a yes/no response format to indicate whether some of the sexual behavior depicted into the period took place between a couple regarding the exact same intercourse.

Speak about nonheterosexual intimate problems

Each 2 minute interval that was indeed coded as containing one or more example of talk through the sexual talk groups utilized in the primary coding task ( e.g., feedback about own/others’ intimate actions or passions, speak about sexual activity who has currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk associated with nonheterosexuals. Because of this product, programmers once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual people. Most frequently, such feedback regarding gays and lesbians, although sometimes these were connected with bisexuals.

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